Political Impression Management: How Metaphors, Sound Bites, Appearance Effectiveness, and Personality Traits Can Win Elections

I found a fantastic article regarding Political Marketing and the importance of candidate impressions courtesy of the Journal of Political Marketing. It was written by Christ’l De Landtsheer who is a Professor of Communication Sciences at the University of Antwerp, Belgium, and Director of the Political Communication Research Unit, which focuses on psychological, technological, and linguistic aspects of political communication.Here is the abstract:

This article introduces the concepts of political
impression management and perception politics. It furthermore discusses
results from empirical case studies by the authors using experiments
and applying recent research models. Three main points of
interest will be addressed: sound bites, the effects of appearance in
politics, and personality profiles in the media. According to the view
of political impression management, politicians and political parties
control the impression they make on the audience (De Landtsheer,
2004). But first and foremost, this article tries to bridge the domain
of political impression management with the domain of political marketing.
The article concludes with some critical thoughts on the influences
between political impression management and democracy.

Download article here: http://pdfserve.informaworld.com/343640__903729581.pdf