Yard signs are the bane of most consultants and campaign staffers, but they don’t have to be if you approach them with the right attitude.
If you’re asking whether or not they win votes and benefit the overall campaign, you’re likely to see yard signs as a frustrating distraction and a waste of precious resources. After all, the scientific research into yard signs has yielded mixed results. In fact, we don’t really know whether they make a difference in overall campaign performance.
Whenever answers are elusive, it’s often because we’re asking the wrong questions. So instead of debating the macro effects of yard signs on the overall campaign, it’s far more constructive to focus on their micro effects: How yard signs can be leveraged effectively to change the behavior of individual voters and win new supporters.
So how might we use social and situational influence techniques to you keep your yard signs working?
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