Saturday, December 31, 2011

UF has officially picked up their first commitment for basketball 2013.​recruiting-updates/​montverde-star-kasey-hill-commi​ts-to-gators.html

Friday, December 30, 2011

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Thursday, December 29, 2011

Gator Beefs Blog: Getting Cold out: Breakfast at Gator Beefs
Mobilewalla: The Highest Rated Mobile Apps Of 2011 via @techcrunch

Wednesday, December 28, 2011

Gators arrive in Jacksonville via @MeredithPaigeH

Breaking News: New poll shows Romney on top with likely Iowa GOP caucus attendees

Just as I have predicted. Romney starting to move. See the Breaking News here:
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Twitter 101 for Politicians– DM’s, @ Messages and Other Behaviors to Avoid

October 10, 2011 By Daniel Ruyter

Great article even Politicians can understand...Maybe??

Welcome to the next installment in the Twitter 101 series of articles. While the title may suggest that this article is specific to those that seek to use Twitter as an advertising medium, the truth is that the behaviors I’m about to describe apply to all Twitter users.

Avoid at All Costs – Direct Message Advertising

DM’s or Direct Messages are private messages sent directly from one user to another in Twitter. Direct messages are not made public and will show up for only the person the message is sent to. The typical Twitter user will receive far fewer direct messages than tweets in their stream or @ messages (explained below).

From an advertising perspective, sending a direct message advertisement to a Twitter user is usually strongly frowned upon. Sometimes a captive audience can be a good thing for an advertiser, but in the case of Twitter DM’s – it’s not. Soliciting a user on Twitter via DM is often viewed as the equivalent to an unsolicited telemarketing call placed during dinner time. They’re annoying, unwanted, and even if the product or service would be of interest to the consumer, they’re often shut down because of the feeling of intrusion by the potential customer.

If you’re looking to grow your business through Twitter, avoid sending unsolicited direct messages to your Twitter followers.

Use With Caution – @ Message Advertising

At-Messages (@ messages) are similar to direct messages except that they are made public. An at message will show up both in the sender’s Twitter stream as well as in the recipient’s stream as a special message sent directly to them. At-messages are are a way of grabbing the attention of another user and are seen as slightly less intrusive than a direct message. At-messages can serve a few legitimate purposes including the Twitter equivalent of a carbon copy, a casual mention to another user or an “FYI – please review the content of this Tweet.” At-mentions can be very a powerful tool because they let another Twitter user know (as well as all of YOUR followers) you’re aware of them (and/or their content).

Sending at-messages to another user with the purpose of advertising can backfire. Not only will the advertisement be sent to the intended recipient but will also be visible in your own Twitter stream. If your stream is full of at-messages to individual users that are clearly advertisements you’re at risk of being black-listed as a Twitter spammer. If a user expresses interest or requests information on your product or service, an at-message may be appropriate but avoid unsolicited at-messages for advertising purposes.

Advertising With Auto-Responders in Twitter

It’s possible to use a tool in Twitter that automatically sends users a direct message when a certain event occurs such as you receive a new follower or a follower sends you a direct message. Auto-responder messages should be used extremely sparingly for advertising purposes. I strongly discourage the use of auto-responder messages to promote a specific product or service to followers. Auto-responders take unsolicited direct messages and at-messages a step further and make them clearly automatic and, therefore, impersonal.

Auto-responder messages may be appropriate as a “Thank you” message to new followers or to advertise a non-revenue resource such as a Facebook page or freebie. If you’d like to encourage new followers to also visit and “Like” your Facebook page or download a free guide or resource, an auto-responder message may be appropriate.
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Tuesday, December 27, 2011

“Football Freakonomics”: Tebow Timing

Publication Date: October 25, 2011
A New York Times Top 10 Book for 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist’s 2011 Books of the Year
Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound and widely regarded impact on many fields—including economics, medicine, and politics—but until now, he has never brought together his many years of research and thinking in one book.

In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.

“An outstanding book, distinguished by beauty and clarity of detail, precision of presentation and gentleness of manner. Its truths are open to all those whose System 2 is not completely defunct. I have hardly touched on its richness.”— Galen Strawson, The Guardian

“Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman’s contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one.”— Janice Gross Stein, The Globe and Mail

“A sweeping, compelling tale of just how easily our brains are bamboozled, bringing in both his own research and that of numerous psychologists, economists, and other experts...Kahneman has a remarkable ability to take decades worth of research and distill from it what would be important and interesting for a lay audience...Thinking, Fast and Slow is an immensely important book. Many science books are uneven, with a useful or interesting chapter too often followed by a dull one. Not so here. With rare exceptions, the entire span of this weighty book is fascinating and applicable to day-to-day life. Everyone should read Thinking, Fast and Slow.” —Jesse Singal, Boston Globe

“We must be grateful to Kahneman for giving us in this book a joyful understanding of the practical side of our personalities.” —Freeman Dyson, The New York Review of Books

“Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman’s contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one.” — Janice Gross Stein, The Globe and Mail
“It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching, especially when Kahneman is recounting his collaboration with Tversky . . . So impressive is its vision of flawed human reason that the New York Times columnist David Brooks recently declared that Kahneman and Tversky’s work ‘will be remembered hundreds of years from now,’ and that it is ‘a crucial pivot point in the way we see ourselves.’ They are, Brooks said, ‘like the Lewis and Clark of the mind’ . . . By the time I got to the end of Thinking, Fast and Slow, my skeptical frown had long since given way to a grin of intellectual satisfaction. Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it. But for those who are merely interested in Kahenman’s takeaway on the Malcolm Gladwell question it is this: If you've had 10,000 hours of training in a predictable, rapid-feedback environment—chess, firefighting, anesthesiology—then blink. In all other cases, think.”—The New York Times Book Review

“Ask around and you hear pretty much the same thing. 'Kahneman is the most influential psychologist since Sigmund Freud,' says Christopher Chabris, a professor of psychology at Union College, in New York. 'No one else has had such a broad impact on so many fields' . . . It now seems inevitable that Kah­neman, who made his reputation by ignoring or defying conventional wisdom, is about to be anointed the intellectual guru of our economically irrational times.”— Evan R. Goldstein, The Chronicle of Higher Education
“There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman’s Thinking, Fast and Slow . . . This is one of the greatest and most engaging collections of insights into the human mind I have read.”—William Easterly, Financial Times

“[Thinking, Fast and Slow] is wonderful, of course. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd.”— Michael Lewis, Vanity Fair

“Absorbingly articulate and infinitely intelligent . . . What's most enjoyable and compelling about Thinking, Fast and Slow is that it's so utterly, refreshingly anti-Gladwellian. There is nothing pop about Kahneman's psychology, no formulaic story arc, no beating you over the head with an artificial, buzzword-encrusted Big Idea. It's just the wisdom that comes from five decades of honest, rigorous scientific work, delivered humbly yet brilliantly, in a way that will forever change the way you think about thinking.”—Maria Popova, The Atlantic
“I will never think about thinking quite the same. [Thinking, Fast and Slow] is a monumental achievement.”—Roger Lowenstein, Bloomberg/Businessweek

“Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be.” —The Economist

“[Kahneman’s] disarmingly simple experiments have profoundly changed the way that we think about thinking . . . We like to see ourselves as a Promethean species, uniquely endowed with the gift of reason. But Mr. Kahneman’s simple experiments reveal a very different mind, stuffed full of habits that, in most situations, lead us astray.” —Jonah Lehrer, The Wall Street Journal

“[A] tour de force of psychological insight, research explication and compelling narrative that brings together in one volume the high points of Mr. Kahneman's notable contributions, over five decades, to the study of human judgment, decision-making and choice . . . Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds—and our whole selves.” —Christoper F. Chabris, The Wall Street Journal

“The ramifications of Kahenman’s work are wide, extending into education, business, marketing, politics . . . and even happiness research. Call his field “psychonomics,” the hidden reasoning behind our choices. Thinking, Fast and Slow is essential reading for anyone with a mind.” —Kyle Smith, The New York Post

“A major intellectual event . . . The work of Kahneman and Tversky was a crucial pivot point in the way we see ourselves.” —David Brooks, The New York Times

“Kahneman provides a detailed, yet accessible, description of the psychological mechanisms involved in making decisions.” —Jacek Debiec, Nature

“With Kahneman’s expert help, readers may understand this mix of psychology and economics better than most accountants, therapists, or elected representatives. VERDICT A stellar accomplishment, a book for everyone who likes to think and wants to do it better.” —Library Journal

“The mind is a hilariously muddled compromise between incompatible modes of thought in this fascinating treatise by a giant in the field of decision research. Nobel-winning psychologist Kahneman (Attention and Effort) posits a brain governed by two clashing decision-making processes. The largely unconscious System 1, he contends, makes intuitive snap judgments based on emotion, memory, and hard-wired rules of thumb; the painfully conscious System 2 laboriously checks the facts and does the math, but is so "lazy" and distractible that it usually defers to System 1. Kahneman uses this scheme to frame a scintillating discussion of his findings in cognitive psychology and behavioral economics, and of the ingenious experiments that tease out the irrational, self-contradictory logics that underlie our choices. We learn why we mistake statistical noise for coherent patterns; why the stock-picking of well-paid investment advisers and the prognostications of pundits are worthless; why businessmen tend to be both absurdly overconfident and unwisely risk-averse; and why memory affects decision making in counterintuitive ways. Kahneman's primer adds to recent challenges to economic orthodoxies about rational actors and efficient markets; more than that, it's a lucid, marvelously readable guide to spotting--and correcting--our biased misunderstandings of the world.” —Publishers' Weekly (starred review)
“For anyone interested in economics, cognitive science, psychology, and, in short, human behavior, this is ...

See all Editorial Reviews

Product Details
Hardcover: 512 pages
Publisher: Farrar, Straus and Giroux; 1 edition (October 25, 2011)
Language: English
ISBN-10: 0374275637
ISBN-13: 978-0374275631
Product Dimensions: 9.1 x 6.4 x 1.6 inches

Grab this book while its hot! I have read a lot of Kahnemans' writings and he is brilliant. Highly recommended book!!
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Saturday, December 24, 2011

Friday, December 23, 2011

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Data Mining Techniques: For Marketing, Sales, and ...

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems
Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately
Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more
Provides best practices for performing data mining using simple tools such as Excel
Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

Product Details
Paperback: 888 pages
Publisher: *Wiley Computer Publishing; 3 edition (April 12, 2011)
Language: English
ISBN-10: 0470650931
ISBN-13: 978-0470650936
Product Dimensions: 9.2 x 7.4 x 1.9 inches
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Thursday, December 22, 2011

Monday, December 19, 2011

Saturday, December 17, 2011

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Rights Gone Wrong: How Law Corrupts the Struggle for Equality [Hardcover]

Book Description
Publication Date: October 25, 2011
A New York Times Notable Book for 2011
Since the 1960s, ideas developed during the civil rights movement have been astonishingly successful in fighting overt discrimina­tion and prejudice. But how successful are they at combating the whole spectrum of social injustice—including conditions that aren’t directly caused by bigotry? How do they stand up to segregation, for instance—a legacy of racism, but not the direct result of ongoing discrimina­tion? It’s tempting to believe that civil rights litigation can combat these social ills as efficiently as it has fought blatant discrimination.

In Rights Gone Wrong, Richard Thompson Ford, author of the New York Times Notable Book The Race Card, argues that this is seldom the case. Civil rights do too much and not enough: opportunists use them to get a competitive edge in schools and job markets, while special-interest groups use them to demand special privileges. Extremists on both the left and the right have hijacked civil rights for personal advantage. Worst of all, their theatrics have drawn attention away from more seri­ous social injustices.

Ford, a professor of law at Stanford University, shows us the many ways in which civil rights can go terribly wrong. He examines newsworthy lawsuits with shrewdness and humor, proving that the distinction between civil rights and personal entitlements is often anything but clear. Finally, he reveals how many of today’s social injustices actually can’t be remedied by civil rights law, and demands more creative and nuanced solutions. In order to live up to the legacy of the civil rights movement, we must renew our commitment to civil rights, and move beyond them.

Product Details
Hardcover: 288 pages
Publisher: Farrar, Straus and Giroux; First Edition edition (October 25, 2011)
Language: English
ISBN-10: 0374250359
ISBN-13: 978-0374250355
Product Dimensions: 9.1 x 6.3 x 1 inches
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Tuesday, December 13, 2011

Where to find your “GOLDEN” leads!
RT @jonathanbudd Key Reflections On Building a $13 Million Dollar Brand in Less Than 5 Years…
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Romney's Next Target: Gingrich's Temperament

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Confessions of an Oppo Researcher: New 4th edition of Information Privacy Law

New 4th edition of Information Privacy Law

Solove's 4th Edition is released.

This book surveys the field of information privacy law, with excerpts from the leading cases and scholarship. It covers privacy issues involving the media, health and genetic privacy, law enforcement, freedom of association, anonymity, identification, computers, records, cyberspace, home, school, workplace, and international privacy.

We designed INFORMATION PRIVACY LAW to serve both as a casebook and as a helpful reference tool for lawyers and privacy professionals.

Product Details
Hardcover: 1200 pages
Publisher: Aspen Publishers; 4 edition (December 8, 2011)
Language: English
ISBN-10: 0735510407
ISBN-13: 978-0735510401

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Confessions of an Oppo Researcher: We Are All Weird, A Book Review
Confessions of an Oppo Researcher: We Are All Weird, A Book Review

We Are All Weird, A Book Review

Seth Godin’s new book is a fantastic manifesto about our changing world and how it will affect all of us in the very near future. Society is changing from what he calls normal to weird; from mass-market to individualized manufacturing. Ford is a mass-market company that makes one F-150 to suit everyone whereas other companies focus on the weird by risking themselves to do something they love regardless of whether or not a bulk of the population will buy/use it. To clarify:

The mass marketer keeps missing the point. He’s busy looking for giant clumps instead of organizing to service and work with smaller tribes.

This new type of culture has many implications for education. If we, as teachers, administrators, policy makers, etc., continue down the path of trying to educate the masses, we will surely fail. Education is not an industry that can be successful when people try to set classroom policy that will affect 4 million children. This notion of having every child learn the same thing in the same will (and should) die. Not every child is the same and not every child has the same set of skills, background knowledge, passion, etc.

If you cater to the normal, you will disappoint the weird. And as the world gets weirder, that’s a dumb strategy.

Catering to the normal is exactly what our education system is doing today. We set children on a track (special education, technical prep, college prep, gifted, etc.) and then say that they must fit the mold of their particular track or they will be a failure. The adults determine the track, the adults determine who is “smart,” the adults determine whether you are going to succeed or not. Clearly, this must and will change as the world becomes more weird. There are very strong forces that will oppose this shift to weird:

And so the factory-for-the-production-of-normal works overtime to sanitize and corporatize and discipline our kids into normalcy.

There is a huge disconnect between the Secretary of Education and teachers and students. There is no way that Mr. Duncan can establish policies that will benefit every child when he does not have the opportunity to see every child:

The challenges of the education system are driven by our distance from the problem, not by money. The disconnect is caused by our fervent desire for a return to normal, a normal we actually never had. Why are we puzzled that in a world filled with change, a static, history-based approach is not working out so well? … The simple alternative to our broken system of education is to embrace the weird. To abandon normal. To acknowledge that our factories don’t need so many cogs, so many compliant workers, so many people willing to work cheap. It’s simple, but it’s not easy.

The very students we are creating with our system are the very students who will live the rest of their lives unnoticed. The most successful people in the world, many times, think differently from other people. They are creative and use their creativity to solve everyday problems. We kill this creativity in our school system. If we want to mold students that society and companies want, we need to allow the students to be themselves and not to fit a prefabricated mold that we used 150 years ago.

My proposed solution is simple: don’t waste a lot of time and money pushing kids in directions they don’t want to go. Instead, find out what weirdness they excel at and encourage them to do that. Then get out of the way.

If you haven’t read We Are All Weird, you definitely need to. It’s only about 100 pages and full of amazing ways in which we are becoming more weird. These 100 pages will change how you look at the world.
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Monday, December 12, 2011

Book Recommendation: The Collapse of American Criminal Justice [Hardcover]

Book Description
Publication Date: September 30, 2011
Author: William J. Stuntz

The rule of law has vanished in America’s criminal justice system. Prosecutors now decide whom to punish and how severely. Almost no one accused of a crime will ever face a jury. Inconsistent policing, rampant plea bargaining, overcrowded courtrooms, and ever more draconian sentencing have produced a gigantic prison population, with black citizens the primary defendants and victims of crime. In this passionately argued book, the leading criminal law scholar of his generation looks to history for the roots of these problems—and for their solutions.

The Collapse of American Criminal Justice takes us deep into the dramatic history of American crime—bar fights in nineteenth-century Chicago, New Orleans bordellos, Prohibition, and decades of murderous lynching. Digging into these crimes and the strategies that attempted to control them, Stuntz reveals the costs of abandoning local democratic control. The system has become more centralized, with state legislators and federal judges given increasing power. The liberal Warren Supreme Court’s emphasis on procedures, not equity, joined hands with conservative insistence on severe punishment to create a system that is both harsh and ineffective.

What would get us out of this Kafkaesque world? More trials with local juries; laws that accurately define what prosecutors seek to punish; and an equal protection guarantee like the one that died in the 1870s, to make prosecution and punishment less discriminatory. Above all, Stuntz eloquently argues, Americans need to remember again that criminal punishment is a necessary but terrible tool, to use effectively, and sparingly.

Read it, highly recommended.

Thursday, December 8, 2011

Political Consulting Blogger: Newt Gingrich Opposition Research

Political Consulting Blogger: Newt Gingrich Opposition Research: Mitt Romney Launches Onslaught Against Newt Gingrich Most people in the Republican elite agreed that Mitt Romney couldn't afford to...

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